Privacy Policy / The Livestock Exchange, LLC

Privacy Policy

WEBSITE PRIVACY POLICY

LAST UPDATED

May 8, 2018

  • 1.AN AGREEMENT BETWEEN YOU AND US
  • The Livestock Exchange, LLC (“We,” “Us,” or “Our”), oversees this website, including the services underlying the site and the content appearing herein, http://www.thelivestock.net/ (collectively, the “Site”). This Privacy Policy (“Privacy Policy”) is applicable to you (“User,” “You,” or “Your”). The terms contained herein apply to all Users of this Site.
  • Read this Privacy Policy carefully before You begin using this Site. BY ENTERING, ACCESSING, BROWSING, SUBMITTING INFORMATION TO, OR OTHERWISE USING THE SITE, ITS SERVICES, AND THE CONTENT AVAILABLE HEREIN, YOU ACKNOWLEDGE AND AGREE TO THESE TERMS.
  • Note that this Privacy Policy may be updated from time to time, and any User’s continued use of this Site after We have made updates to the terms is considered acceptance of those updates. For clarity, all updates are effective immediately when posted. It is Your responsibility to check the Privacy Policy periodically for updates.
  • 2.INFORMATION WE COLLECT AND HOW WE COLLECT IT

We obtain information about You in order to conduct business, to develop comprehensive statistics, to serve You better, and for other business-related purposes.

  • We collect information about Users of this Site, including but not limited to: (a) use of the Site that does not identify an individual User, (b) Internet connections, (c) computer equipment,
    (d) web browsers, (e) websites visited before entering Site, (f) websites visited after leaving Site, (g) IP addresses, and (f) other similar information about traffic and usage, as You navigate to, through, and away from the Site, collectively “Non-Personal Information.”
    • We also collect all of the information that You provide to us through the Site.
    • We also collect information through any correspondence that You provide to Us whether through standard mail, e-mail, or phone call(s). Information that You provide might include, but is not limited to the following: (a) first and last names, (b) demographic information, (c) mailing address, (d) e-mail address, (e) phone number, (f) credit card number, and (g) other information, collectively “Personal Information.”
    • The information We collect automatically may be aggregated with other Users’ information. It may also be combined with associated Personal Information that You provide directly to Us, or that We receive from third parties.

    Opting Out

    If at any time after registering for information, You change Your mind about receiving information from Us, send Us a request specifying Your new choice. Simply send Your request to [info@thelivestockexchange.net].

    • 3.TECHNOLOGY RELATED TO INFORMATION COLLECTION

    Cookies, Anonymous Identifiers, Web Beacons, and Other Internet Tracking Technology. We utilize Cookies, Anonymous Identifiers, Web Beacons, and other Internet tracking technology to collect information from Your computer.

    • A “Cookie” is a data file that is created and stored on Your computer’s hard drive when You visit Our Site. An “Anonymous Identifier” is a random string of characters that is used for similar reasons as Cookies.
    • We use Cookies and Anonymous Identifiers to become more familiar with Users through the study of analytics. Some portions of this Site require the use of Cookies for proper function. Anonymous Identifiers can be used where Cookie technology is not available. You may refuse to accept Cookies by activating the appropriate setting on Your web browser. If You select this setting, You may be unable to access certain parts of Our Site. Unless You have adjusted Your browser setting so that it will refuse Cookies, We will issue Cookies when You direct Your browser to our Site.
    • A “Web Beacon” is an object embedded into a web page or an e-mail that collects various data. A Web Beacon is known by several common terms, such as a web bug, tag, page tag, tracking bug, tracking pixel, pixel tag, web pixel, targeting pixel, re-targeting pixel, and clear gif. A Web Beacon functions similarly to a Cookie and can allow Us to learn more about a User’s behaviors, actions, and preferences. When used within e-mail, for example, a Web Beacon can track whether a User opens a message, clicks on a link within the e-mail, and similar actions. We also use other, similar Internet tracking technology to monitor a User’s actions coming to Our Site, moving through Our Site, and after leaving Our Site.
    • 4.THIRD-PARTY SERVICES RELATED TO INFORMATION COLLECTION

    Google Analytics. We have enabled Google Analytics on our Site to collect data about our traffic through the use of Google Advertising Cookies and other Anonymous Identifiers. We use Google Analytics Cookies and other Cookies to compile data to better understand Users and provide Users with a more tailored experience. You can opt out of Google Analytics by vising Google’s Opt-Out Browser Add-on website [hyperlink: https://tools.google.com/dlpage/gaoptout/]. You can learn more about “How Google uses data when you use our partners’ sites or apps,” [hyperlink: https://www.google.com/policies/privacy/partners/].

    MailChimp. We use MailChimp e-mail marketing services to send mass communication e-mails to Users. We track how Users open these e-mails and what links they click so that We can better serve customers with services and information that they find relevant. When You “subscribe” to Our mailing list, You agree to receive e-mail advertisements and other information from Us. Upon receiving an e-mail from Us, You may choose to opt-out of future e-mail messages, in accordance with the CAN-SPAM Act of 2003 by clicking the “unsubscribe” option at the bottom of Our e-mails and following MailChimp’s simple opt-out procedure. You can learn more about MailChimp’s privacy policies at its website [hyperlink: https://mailchimp.com/legal/privacy/].

    PayPal. We utilize Stripe (“PayPal”) to process payment transactions. When you make a purchase, selecting PayPal, you will be required to provide Personal Information, together with your payment information (including but not limited to, your credit card number). We do not collect or store your payment information on this Site’s web server. PayPal collects the information you enter and stores that information on its website. To learn more about PayPal's policies, you can visit its website [hyperlink: https://www.paypal.com/us/webapps/mpp/ua/legalhub-...

    .] 

    OTHER Third-Party Services. In addition to the applications listed above, We use other third-party services to obtain, track, and store User information. By way of example, We use Customer Relations Management (CRM) software to manage customer data and information. From time to time, We will use additional content or applications on this Site that is served by third-parties, including advertisers, ad networks and servers, social media websites, content providers, and application providers. These third parties may use Cookies alone or in conjunction with Web Beacons or other Internet tracking technologies to collect information about You when You use Our Site. The information they collect may be associated with Your Personal Information or they may collect information, including Personal Information, about Your online activities over time and across different websites and other online services. We do not control these third parties’ tracking technologies or how they may be used. You can learn more about opting out of third-party vendors’ use(s) of Cookies by visiting the “Network Advertising Initiative” website [hyperlink: http://www.networkadvertising.org/choices/].

    • 5.COPPA NOTICE
    • Our Site is intended as a general audience commercial website. It is not directed to children. THE SITE IS NOT INTENDED FOR USERS WHO ARE YOUNGER THAN THIRTEEN (13) YEARS OF AGE. If You do not meet this age requirement, You must not access or use the Site. Furthermore, We do not knowingly collect, nor do We seek nor intend to collect, any information personal, or otherwise, from children under the age of thirteen (13) years old. For more information about the Children’s Online Privacy Protection Act (“COPPA”), which applies to websites that direct their services to children under the age of thirteen (13), please visit the Federal Trade Commission’s website: https://www.ftc.gov/tips-advice/business-center/guidance/complying-coppa-frequently-asked-questions.
    • 6.CHANGES TO THIS PRIVACY POLICY
    • As iterated above, We will make changes to this Privacy Policy from time to time. It is Our custom to provide notification on this page when We make material changes. The date that this Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring that You periodically visit Our Site and this Privacy Policy to check for any changes.
    • 7.CONTACT US
    • To ask questions or comment about this Privacy Policy, you may contact us at:
    • E-mail Address: [info@thelivestockexchange.net]

    8.ENTIRE AGREEMENT

    This Privacy Policy, along with the Terms of Use, represent the entire understanding and complete agreement by and among you and The Livestock Exchange, LLC. BY USING THIS SITE, YOU ACKNOWLEDGE THAT YOU HAVE READ THESE TERMS OF USE, AND YOU AGREE TO BE BOUND BY ALL APPLICABLE TERMS AND CONDITIONS.